Nourhanelnooby

Nourhan

elnooby

Resume

Let’s talk!

platform

platform

Nourhan

elnooby

Resume

Let’s talk!

Nourhan

elnooby

Resume

Caastor platform

A structured platform that simplifies briefing, feedback, and delivery for both clients and internal teams.

Project Name & Type

Caastor / internal product in lamesa

Main Role

UI & UX Designer

Tools Used

Figma

FigJam

Notion

Timeline

March – December 2025

The overview

Caastor is a creative collaboration platform designed to improve how clients and teams work together throughout a project. It streamlines the briefing process, centralizes feedback, and creates a clear workflow that both sides can follow with ease.

Built internally at Lamesa, the platform focuses on reducing friction in client communication while helping teams stay aligned and organized behind the scenes.

The challenge

From the client’s perspective:

Briefing was often unclear or incomplete

Feedback felt scattered and hard to track

There was little visibility into project progress

From the team’s perspective:

Misaligned expectations led to rework

Feedback loops were inefficient

Task management lacked structure

Understanding the challenges on both sides /

clients and the team.

The user

For many clients, especially those requesting a creative service for the first time, the process feels unclear and overwhelming. They often lack the language, structure, and confidence to communicate what they need effectively.

Difficulty translating ideas into clear requirements

Uncertainty about what information is needed in a brief

Fear of miscommunication leading to poor results

Lack of visibility into the process and progress

Overwhelm from too many tools and scattered communication

What if I miss something important in the brief?

I don’t know how to explain what I want properly

Are they understanding me the way I mean it?

I just want a simple way to get this right.

I don’t know how to explain what I want properly

What if I miss something important in the brief?

Are they understanding me the way I mean it?

I just want a simple way to get this right.

The approach

Seeing how uncertain and overwhelmed clients felt made it clear that the problem wasn’t just about tools — it was about guidance.

Clients didn’t need more flexibility.

They needed a clearer way to express themselves, understand the process, and feel confident from the start.

This shifted my approach from designing features to designing a guided experience.

Starting with the right questions

Before jumping into design, I took a step back to understand the problem more deeply. This approach helped me ground decisions in real user needs rather than assumptions, and it started by asking questions like…

Why does giving feedback feel harder than it should?

How do we help clients say what they mean… without overthinking it?

Can this feel simple without becoming messy behind the scenes?

Can this feel simple without becoming messy behind the scenes?

Why does giving feedback feel harder than it should?

How do we help clients say what they mean… without overthinking it?

The plan

Conduct competitor analysis and market research

01 Conduct competitor analysis and market research

Create wireframes and define the user flow architecture

02 Create wireframes and define the user flow architecture

Develop and validate the MVP experience

03 Develop and validate the MVP experience

Refine the product using brand guidelines and the established design system

04 Refine the product using brand guidelines and the established design system

Flows and Wireframes

Before moving into visual design, the focus was on mapping out the full experience — defining clear user flows and structuring how clients and teams interact at each stage. This helped simplify complex processes into a more guided and intuitive journey.

Visual style

this is brandolph and he’s a beaver (you will see him ALOT!)

IBM Plex Sans Condensed

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Casstor is a **streamlined creative collaboration platform** designed to optimize **briefing, feedback, and project delivery**, ensuring that clients and teams can efficiently communicate, iterate, and complete high-quality work with minimal friction.

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Wait for the prototype :)

Scope of work

Comprehensive UX/UI Design: Over 100 unique screens, including client, a detailed ( team lead, specialist, project manager & GOD flows) a seamless briefing visually appealing flow , and a customer feedback system easy and clear.

Responsive Design: Ensuring the platform user experience is clear to all users.

Collateral Design: Creation of key brand assets such as website design, email design , invoice design and other stationery to establish a consistent professional appearance.

Design system: A detailed guide outlining the proper usage of logos, colors, typography, and visual elements to maintain consistency across all elements.